by

claude

You\\’ll notice benefits to local direct mail marketing and advertising. I mean marketing with local direct mail firms that send out directories, envelopes bursting of coupons, and inexpensive postcards.

Junk mail is practically always looked at even if it is afterward thrown away. Mass mailed postcards are very nearly always looked at just before they are thrown away or kept.

Radio advertising can be rewarding, however the listener has to be listening to its exact station at the exact time your ad plays, or their try was a waste of time. Exactly the same with TV. Newspaper marketing might work, but the reader has to locate your advertising in the newspaper, if they open the paper at all. But in reality nobody walks out to the mailbox, pulls out their bunch of mail, and tosses it away without looking at each section of mail.

Possibly 35% of main companies use Twitter, Conceivably 60% use Facebook. But in reality 100% use direct mail. The reason? Because their response will then be tracked. Direct mail pieces could be kept, looked at another time, shown to friends, and brought into a business to utilize as a shopping list.

But in reality what exactly is the single most moneymaking use for direct mail, particularly postcards?

Every advertising and marketing system used in local small business; signage, direct mail, radio, tv, and more must have a link to your business internet site. Moreover there ought to be a motive for the customer to need to drop by your internet site. It can be a contest, coupon, special offer, free report, free helpful articles….anything that produces a desire to go to your internet site.

Simply saying \\”Find out more at our website\\” won\\’t be a good rationale to go to see your business internet site. \\”Visit our website for a $20 Gift Certificate that can be used for any new purchase from us\\” is a reason to drop by your business website.

TV, radio, Yellow Pages, direct mail, and postcards each even now work if they\\’re used intelligently, and their responses tested. Certainly one of the easiest ways to assure that your business advertising pays you is to make each print advertisement a link to your website, where you should deliver a more thorough story as to why the buyer would want to go to see your small retail business or phone your local small business and purchase from your business.

Why do you need to own an online presence? This year fully 67% of all Yellow Page searches are made online instead of in their Yellow Page print directory. And where are people doing these searches? With Google and Youtube. Not on Facebook. Not on Twitter.

While customers are locating real information online to make a buying decision, the customers go on Google. Their second place they turn to is Youtube. Everywhere else pooled together is actually a remote third place.

So now, how do you assure that you\\’ve got the largest and most effective listings on Google & Youtube? Not by having one listing, and hoping you are found on the first page of a Google search. It isn\\’t by buying pricey Pay Per Click ads. In local online advertising PPC ads are not even effective..

Articles, videos, news items, publicity releases, and reviews about your retail business are what stick out to a shoppers. You will either design this effort on your own at no expense, or simply employ someone to do it to suit your needs.

But in reality, I am not meaning simply one article, simply one video, or even simply one website. You will want to dominate the local online search results. To achieve that, you need your real information (articles, videos, etc) on several websites, every offering the capability to get found highly in the Search Engines (Google is a search engine). Buying \\”Featured Listings\\” in online directories is just one such misuse of profit.

Additionally, you will discover lots of Online Advertising Myths out on the web which are spread by people that have in no way earned a penny by marketing their core company online. The thing that you want to keep away from is promoting online with one of these scam artists, then after you get no response, convincing yourself that local online marketing doesn\\’t ever work whatsoever.

Claude Whitacre is author of the book The Unfair Advantage Small Business Advertising Manual. Claude delivers talks to groups of independent small business owners showing them methods to very dramatically strengthen their online marketing and advertising results, at no cost to them. To hear more about Claude Whitacre and his product and services, go to http://www.claudewhitacre.com

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